Our Brands

Clean, Effective, and Ethical Solid Shampoos + Conditioners For Every Hair Type
Ethique is better haircare, bar none – clinically-proven, plastic-free solid haircare that transforms your hair without compromising on quality. We pack concentrated, clean ingredients into every bar, delivering superior results that are better for your hair and the planet.





A New Generation of Haircare
We are beauty lovers from Brooklyn and we create hair products that work hard for you and the environment too. Crafted to a higher standard, our products are clinically proven, made with science-backed and responsibly sourced ingredients. For you and the environment, we make Better Haircare, Mindfully Made.





salon-raised haircare rooted in results for all
amika means friend. this fearless, Brooklyn-born, salon-raised haircare brand is a friend to all hair, hairstylists, the planet, and you. amika is rooted in clinical results with sea buckthorn-powered formulas to nourish your skin, scalp, and strands. think of amika as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome.




We are planet-conscious, human-centric, and beauty-obsessed.
Approach
What We Do
As industry experts, we open doors and cross-pollinate to foster success, through connections.
As “worker bees,” we roll up our sleeves to create value alongside our partners.
As a team, we invest in a high-performing ecosystem of people and culture, growing and thriving together.
Our Beliefs
We believe in the power of beauty to lift confidence and transform lives.
We believe in collective potential, the power of nurturing high-performance teams, and the opportunity for companies and humans to blossom when connected with the right expertise.
We believe that investing in our people, our partners, and the natural world ripples out to create successful growth, accelerated value creation, and a positive impact in the world. We believe in the power of beauty to lift confidence and transform lives.
Our Pillar
Trust.
Trust, in our passion for the transformative power of beauty.
Trust, because we see and celebrate you. We get you to the next level while nurturing what keeps you distinct.
Trust, because our brands, people, partners, and investors love being part of our culture-driven, values-driven, winning team.